"FUZZY FRONT END" PRACTICES IN INNOVATING JAPANESE COMPANIES

“ Fuzzy front end ” practices in innovating Japanese companies

The " Fuzzy Front End

Best Practices in Front - End Design

The “ Fuzzy Front End ” of Innovation

The fast transformation of technologies into new products or processes is one of the core challenges for any technology-based enterprise. Within the innovation process, we believe, the early phases (“fuzzy front end”) to have the highest impact on the whole process and the result (Input-Output Process), since it will influence the design and total costs of the innovation extremely. However the ...

Innovating Beyond the Fuzzy Front End: How to Use Reward-Based Crowdfunding to Co-create with Customers

Current research suggests that crowdfunding not only serves as an alternative source of capital but also as a flexible tool allowing start-ups to systematically integrate a crowd into their innovation processes. However, an adequate understanding of how start-ups can systematically leverage the co-creation potential of their early customers during crowdfunding is still nascent. Against this bac...